Solution Architect (CRM & MarTech)
Vacancy description
Key Information
- Division:Digital Technology
- Location:Wembley Stadium
- Vacancy Type:Full-time, Permanent
- Closing Date:9 November 2025
An exciting opportunity has arisen for an experienced Solution Architect to join The Football Association at a pivotal time in our digital transformation.
You will play a key role in shaping and delivering innovative CRM and marketing technology solutions that enhance how we engage with fans, support our teams, and drive commercial growth.
As part of the Digital Technology (DT) division, you will define and oversee the architecture and design of digital products, ensuring both onshore and offshore teams have the framework to deliver high-quality solutions within an Agile environment.
This role is part of a major programme to enhance The FA's sales, service and marketing capabilities through a CRM, Marketing and Commercial transformation roadmap.
Working within the Solution Architecture Practice, you will guide the design and delivery of technical roadmaps, collaborating with software vendors and the Enterprise Architecture team on the selection and implementation of Commercial Off-the-Shelf (COTS) products. You will design scalable, cloud-based solutions and enable the integration and transformation of data from multiple sources.
You will partner with Marketing business teams through our product management model, providing technical leadership and ensuring adherence to governance processes. As chair of the Technical Design Authority (TDA), you will review and approve designs through practice clinics and The FA's Architecture Control Board (ACB).
Your mission is to deliver future-ready architecture, ensure reliable and scalable applications, and advise stakeholders across sales, service and marketing. You will champion best practice, drive continuous improvement, and foster a culture of innovation and agility, enabling data-led decision-making through modern cloud-based solutions.
What You Will Be Doing:
Solution Architecture Advisory Services
- Define the long-term vision for CRM and marketing technology architecture, using best-of-breed composable and packaged solutions.
- Contribute to the development and improvement of the solution architecture practice, staying up to date with emerging technologies and identifying opportunities for improvement across The FA.
Solution Architecture Assurance Services
- Lead architecture advisory and assurance for the Microsoft Dynamics CRM implementation.
- Ensure designs align with Enterprise Architecture and product direction, meeting all functional and non-functional requirements.
- Support technology and product alignment across multiple teams, delivering against the DT Leadership Team's technology roadmap and The FA's enterprise architecture blueprint.
- Define governance for solution architecture, maintaining traceability between design decisions, standards and business value.
- Develop and maintain technical standards and best practices, adopting industry standards and continuously improving processes to enhance performance and maintainability.
Solution Architecture Delivery Services
- Lead architecture advisory, assurance, design and delivery for the implementation of Hightouch, Bloomreach Customer Data Platform, and Marketing Communications platforms, integrated with the Microsoft Fabric Data Lakehouse.
- Chair the Technical Design Authority (TDA), ensuring development teams follow the agreed architecture throughout the software development lifecycle. Participate in code reviews, technical planning, and sprint ceremonies.
- Work with Product and Delivery teams to shape epics and features early in the lifecycle, ensuring feasibility, cost-effectiveness, and strategic alignment.
- Produce and maintain clear solution architecture documentation within LeanIX and relevant project repositories.
- Support integrations across Microsoft Cloud (Azure, Office) and third-party COTS products.
- Collaborate with third-party technical teams, including offshore teams, to ensure compliance with the agreed architecture.
- Carry out additional tasks as required to meet The FA's evolving priorities.
- Comply with all company policies to ensure the highest standards of health, safety and wellbeing.
- As part of The FA's commitment to safeguarding, all employees must complete a DBS check. The level of check will depend on the role.
What You Will Bring:
- Proven experience implementing Customer Data Platforms (CDPs) and marketing technologies (preferably composable products).
- Proven experience implementing Microsoft Dynamics CRM.
- Strong experience delivering solution architecture on cloud platforms.
- Solid knowledge of enterprise software and integration design patterns.
- Experience working within Agile delivery methodologies, particularly Scrum.
- Strong analytical and problem-solving skills.
- Excellent communication skills, with the ability to explain technical concepts to non-technical audiences.
- Ability to build strong relationships with internal and external stakeholders.
Bonus points if you have:
- Solutions Architect Expert certification on a cloud platform.
- Experience with Hightouch, Bloomreach, and Microsoft Dynamics CRM.
- Certification in CRM or CDP platforms.
- Experience designing solutions on Microsoft Cloud and integrating with SaaS products.
- Experience in football, sports associations or stadium technology environments.
- Experience working with offshore development teams.
- Knowledge of DevOps and modern development best practices.
What's in it for you?
We are committed to ensuring everyone can flourish in their roles, to achieve this we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world-class, Elite Performance Centre, St. George's Park in Staffordshire which is an exceptional setting to develop and inspire high-performing England teams and leaders.
We pride ourselves in offering a competitive salary as well as great opportunities to develop and grow in your role. But that is not all; we also have a range of exciting benefits, some of which can be found below:
- Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season, encouraging you to connect and learn with your colleagues and look after your mental health and well-being.
- Free, nutritious lunches at Wembley Stadium and St. George's Park.
- Free private medical cover.
- A contributory pension scheme.
- An additional 'Thank You' days leave, volunteering days as well as 25 days annual leave (based on a full-time, permanent contract.)
- A hybrid working model which offers greater flexibility.
For more information on what it is like to work at The FA, please visit our FA Careers page, https://www.thefa.com/about-football-association/careers
Currently, we are working within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model, and it may be adjusted in future if deemed necessary. The contractual location of this role can be found on the FA Careers page.
We are a diverse workplace, aspiring to represent football across the country. The Football Association actively promotes inclusion and diversity, encouraging you to be the best version of yourself at work.
We welcome applications from everyone and are proud to be an equal opportunities employer. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.
As part of the FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.

ABOUT US

The Football Association [The FA] is the not-for-profit governing body of football in England. It is responsible for promoting and developing every level of the game, from grassroots through to the professional game, and generates significant revenue to support investment into English football each year.
The FA oversees England international teams across men’s, women’s, youth and disability football, as well as running the National League System and FA Competitions including the Emirates FA Cup, and the Adobe Women’s FA Cup, and the world-class facilities of Wembley Stadium and St. George’s Park, all with a purpose to inspire positive change through football.
Our game can tackle some of society’s core challenges. It can bring communities together, nationally and locally. It can be a platform for inclusion, ensuring there is a place for all. It can get people active and promote wellbeing often at a time when we need it most. With UEFA EURO 2028 – hosted in the UK and Ireland – on the horizon, we have an incredible opportunity to transform football across the country.
Now is the time to inspire positive change.
We currently work within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model, and it may be adjusted in future if deemed necessary.
Your contract with The FA will specify a fixed location of Wembley Stadium or St. George’s Park unless the role is advertised as a homebased contract. The contractual location of this role can be found at the top of this advert on our FA vacancy page.

THE PROCESS

We believe that assessment and selection should be robust, fair, and inclusive.
Following receipt of your application and the closing of the application process, you can expect a period of circa two weeks for us to thoroughly screen and shortlist, ahead of any next stage and interview.
Please note, we receive a high volume of applications so this can vary but we ensure that our assessor panel reviews all applications, and no use of automated screening or AI is used.
At an interview, we want to ensure that we see the best of you as an individual and increase our understanding of your skills and experience relevant to the demands of the role. It is very much a two-way process with importance placed on the candidate experience so that regardless of outcome, you feel valued, and treated fairly and hopefully have a positive experience.
No process is ever the same, but we would like to create an environment that is welcoming and ensures the experience is as enjoyable as possible.
We tailor our assessment and selection depending on the nature and demands of the role. The FA Resourcing Team will provide you with as much notice as possible about the process and the format of any interview will always be communicated to you in advance, including what to expect on the day and who you will be seeing.
We often receive a high volume of applications, and for certain roles, we will supplement your application, utilising our on-demand video interviewing platform. On-demand video interviews enable you to answer preset questions, in the comfort of your own home or office setting and at a convenient time for you, giving us greater insight into you as an individual and the skills and experience you might bring to the role and working at The FA.
We also utilise Microsoft Teams for virtual interviews and of course host you at our world class venues, Wembley Stadium and our National Football Centre, St. George’s Park.

GROUP STRATEGY

WE HAVE MOVED FOOTBALL FORWARD.
From 2020 - 2024, we have – in collaboration with our key partners – been able to deliver meaningful change across the game.
From winning our first major tournament in over 50 years to delivering thousands of high-quality pitches to the grassroots game.
BUT WE CAN’T STOP NOW - AND WE WON’T.
This new strategy is about doubling down. Our game can tackle some of society’s core challenges. It can bring communities together, nationally and locally.
It can be a platform for inclusion, ensuring there is a place for all. It can get people active and promote wellbeing often at a time when we need it most.
With UEFA EURO 2028 – hosted in the UK and Ireland – on the horizon, we have an incredible opportunity to transform football across the country.
NOW IS THE TIME TO INSPIRE POSITIVE CHANGE.
Our ultimate purpose is to ‘Inspire positive change through football’ – everything we do ultimately ladders up to this end goal.
The 2024-2028 strategy focuses on tackling four long-term strategic challenges that will fulfil this purpose and drive real change across the game, our ‘Game Changer’ objectives.
Underpinning these Game Changers are then four activities and approaches that will enable us to meet challenges head on, our ‘Drivers’.


EDI STRATEGY

Our equality, diversity and inclusion (EDI) strategy forms an integral part of our long-term commitment to using our influence across English football to create a game free from discrimination.
A GAME FREE FROM DISCRIMINATION
Our 2024 – 2028 strategy outlines three fundamental pillars for delivering a game free from discrimination – Boosting Representation, Driving Inclusion and Tackling Discrimination.
These pillars ensure that our work uniting communities, improving lives, and inspiring positive change on and off the pitch will remain a core priority for English football for years to come.
We are a diverse workplace, aspiring to represent football across the country. The FA actively promotes inclusion and diversity, encouraging you to be the best version of yourself at work.
We welcome applications from everyone and are proud to be an equal opportunities employer. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.
As part of The FA’s commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.
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