Vacancy description
Key Information
- Division:Marketing, Communications & Public Affairs
- Location:Wembley Stadium
- Vacancy Type:Full-time, Permanent
- Closing Date:25 September 2025
Ready to shape the story of England's national football teams?
The FA are excited to be searching for a Senior Content Manager - England, who will lead the England national football team's video content strategy, driving creative innovation and shaping output across owned (i.e. app/web) and operated (social media) channels.
We are looking for a person who can craft and execute a dynamic, phased video content strategy that captivates our audience and tells compelling stories from England's senior and development teams, ultimately driving commercial growth.
What will you be doing?
- Lead on England's video strategy: setting and improving standards, driving creativity. Ensure all video content adheres to brand guidelines, quality standards, and platform-specific requirements.
- Manage and mentor a team of direct reports, overseeing performance and development.
- Develop and execute the comprehensive video plan for owned platforms, ensuring alignment with overall business objectives through audience growth, engagement and retention goals.
- Monitor the performance of video content, using data and audience feedback to inform decision-making.
- Drive innovation to increase the scope, volume and quality of video at significant milestone events and during international tournaments.
- Collaborate with colleagues from across the content team's Strategy and Operations units, as well as from the Broadcast, Marketing and Digital Technology teams, to align on strategy, resourcing and deliverables.
- Understand and recognise the role of content in driving commercial growth for The FA, employing strategies and tactics that drive such outcomes (e.g. revenue generation and data acquisition).
- Oversee budget utilisation, ensuring resources are utilised in a strategic and well-planned way.
- Manage relationships with external suppliers, production companies and freelance talent, where required.
- Continually develop a network of creative vendors and suppliers to support the creation of innovative output.
- Communicate industry trends and share best practices across the department.
- Executes additional tasks as required to meet the FA's changing priorities.
- Comply with all company policies and procedures to ensure that the highest standards of health, safety, and well-being can be maintained.
- As part of the FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.
What are we looking for?
Essential for the role:
Knowledge:
- Technical specifications, best practices, and audience consumption across owned and operated platforms.
- Current trends in digital storytelling, mobile video consumption, and the evolving landscape of owned & operated platforms, including commercialisation.
- Willingness to innovate and embrace new technology/emerging trends/AI to enhance creative content.
Experience:
- Previous experience in a role that required a balance of creative direction and strategic, data-driven decision-making for video content.
- Proven track record of managing a full video production lifecycle, from ideation through to final delivery.
- An in-depth understanding of capturing content with sporting teams/talent (clubs, rightsholders, broadcasters)
- Demonstrable experience in managing and mentoring creative teams, fostering a collaborative and innovative environment.
- Evidence of an existing network of creative vendors/suppliers/individuals that can enhance the creative and production values of video content.
Skills:
- Expertise in producing highly engaging video content.
- Lead multi-platform video content strategies.
- Driving creativity across multi-functional channels (both owned and operated)
- Strong project management and organisational skills.
- Excellent communicator able to build and manage relationships with a broad range of stakeholders and communicate creative concepts clearly.
- Good analytical skills, able to use performance metrics and user data to inform content strategy and optimise video output.
- Highly creative, passionate about content and standards.
Technical
- Microsoft 365.
- Asana/Trello/comparable work management tools.
- Familiarity with editing suites (e.g., Adobe Premiere Pro, Final Cut Pro) and motion graphics software (e.g., After Effects). Able to direct an editor and provide timely, detailed feedback.
- Video analytics tools (e.g., YouTube Analytics, in-app analytics dashboards)
- Video content management systems for uploading, organising, and publishing content.
Beneficial to have:
Knowledge:
- Understanding of audience acquisition, retention, and community-building strategies specific to video content
Experience:
- Direct experience working with app-based content delivery and understanding of the unique user experience within owned platforms
- Evidence of driving commercial growth/returns through content production, such as through paid memberships or licensing
What's in it for you?
We are committed to ensuring everyone can flourish in their roles, to achieve this we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world-class, Elite Performance Centre, St. George's Park in Staffordshire which is an exceptional setting to develop and inspire high-performing England teams and leaders.
We pride ourselves in offering a competitive salary as well as great opportunities to develop and grow in your role. But that is not all; we also have a range of exciting benefits, some of which can be found below:
- Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season, encouraging you to connect and learn with your colleagues and look after your mental health and well-being.
- Free, nutritious lunches at Wembley Stadium and St. George's Park.
- Free private medical cover.
- A contributory pension scheme.
- An additional 'Thank You' days leave, volunteering days as well as 25 days annual leave (based on a full-time, permanent contract.)
- A hybrid working model which offers greater flexibility.
For more information on what it is like to work at The FA, please visit our FA Careers page, https://www.thefa.com/about-football-association/careers
Currently, we are working within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model, and it may be adjusted in future if deemed necessary. The contractual location of this role can be found on the FA Careers page.
We are a diverse workplace, aspiring to represent football across the country. The Football Association actively promotes inclusion and diversity, encouraging you to be the best version of yourself at work.
We welcome applications from everyone and are proud to be an equal opportunities employer. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.
As part of the FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.
ABOUT US
The Football Association [The FA] is the not-for-profit governing body of football in England. It is responsible for promoting and developing every level of the game, from grassroots through to the professional game, and generates significant revenue to support investment into English football each year.
The FA oversees England international teams across men’s, women’s, youth and disability football, as well as running the National League System and FA Competitions including the Emirates FA Cup, and the Adobe Women’s FA Cup, and the world-class facilities of Wembley Stadium and St. George’s Park, all with a purpose to inspire positive change through football.
Our game can tackle some of society’s core challenges. It can bring communities together, nationally and locally. It can be a platform for inclusion, ensuring there is a place for all. It can get people active and promote wellbeing often at a time when we need it most. With UEFA EURO 2028 – hosted in the UK and Ireland – on the horizon, we have an incredible opportunity to transform football across the country.
Now is the time to inspire positive change.
We currently work within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model, and it may be adjusted in future if deemed necessary.
Your contract with The FA will specify a fixed location of Wembley Stadium or St. George’s Park unless the role is advertised as a homebased contract. The contractual location of this role can be found at the top of this advert on our FA vacancy page.
THE PROCESS
We believe that assessment and selection should be robust, fair, and inclusive.
Following receipt of your application and the closing of the application process, you can expect a period of circa two weeks for us to thoroughly screen and shortlist, ahead of any next stage and interview.
Please note, we receive a high volume of applications so this can vary but we ensure that our assessor panel reviews all applications, and no use of automated screening or AI is used.
At an interview, we want to ensure that we see the best of you as an individual and increase our understanding of your skills and experience relevant to the demands of the role. It is very much a two-way process with importance placed on the candidate experience so that regardless of outcome, you feel valued, and treated fairly and hopefully have a positive experience.
No process is ever the same, but we would like to create an environment that is welcoming and ensures the experience is as enjoyable as possible.
We tailor our assessment and selection depending on the nature and demands of the role. The FA Resourcing Team will provide you with as much notice as possible about the process and the format of any interview will always be communicated to you in advance, including what to expect on the day and who you will be seeing.
We often receive a high volume of applications, and for certain roles, we will supplement your application, utilising our on-demand video interviewing platform. On-demand video interviews enable you to answer preset questions, in the comfort of your own home or office setting and at a convenient time for you, giving us greater insight into you as an individual and the skills and experience you might bring to the role and working at The FA.
We also utilise Microsoft Teams for virtual interviews and of course host you at our world class venues, Wembley Stadium and our National Football Centre, St. George’s Park.
GROUP STRATEGY
WE HAVE MOVED FOOTBALL FORWARD.
From 2020 - 2024, we have – in collaboration with our key partners – been able to deliver meaningful change across the game.
From winning our first major tournament in over 50 years to delivering thousands of high-quality pitches to the grassroots game.
BUT WE CAN’T STOP NOW - AND WE WON’T.
This new strategy is about doubling down. Our game can tackle some of society’s core challenges. It can bring communities together, nationally and locally.
It can be a platform for inclusion, ensuring there is a place for all. It can get people active and promote wellbeing often at a time when we need it most.
With UEFA EURO 2028 – hosted in the UK and Ireland – on the horizon, we have an incredible opportunity to transform football across the country.
NOW IS THE TIME TO INSPIRE POSITIVE CHANGE.
Our ultimate purpose is to ‘Inspire positive change through football’ – everything we do ultimately ladders up to this end goal.
The 2024-2028 strategy focuses on tackling four long-term strategic challenges that will fulfil this purpose and drive real change across the game, our ‘Game Changer’ objectives.
Underpinning these Game Changers are then four activities and approaches that will enable us to meet challenges head on, our ‘Drivers’.
EDI STRATEGY
Our equality, diversity and inclusion (EDI) strategy forms an integral part of our long-term commitment to using our influence across English football to create a game free from discrimination.
A GAME FREE FROM DISCRIMINATION
Our 2024 – 2028 strategy outlines three fundamental pillars for delivering a game free from discrimination – Boosting Representation, Driving Inclusion and Tackling Discrimination.
These pillars ensure that our work uniting communities, improving lives, and inspiring positive change on and off the pitch will remain a core priority for English football for years to come.
We are a diverse workplace, aspiring to represent football across the country. The FA actively promotes inclusion and diversity, encouraging you to be the best version of yourself at work.
We welcome applications from everyone and are proud to be an equal opportunities employer. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.
As part of The FA’s commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.
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