Vacancy description
Key Information
- Division:Marketing, Communications & Public Affairs
- Location:Wembley Stadium
- Vacancy Type:Full-time, Permanent
- Closing Date:25 September 2025
A game for all...
We're on the hunt for a special talent to oversee the implementation of The FA's content strategy across our owned platforms (including apps and websites). This is your chance to join our industry-leading content team and put your stamp on some of the biggest events and brands in football.
What will you be doing?
- To devise, implement and iterate a strategy to maximise usage of The FA's owned platforms, focused on user acquisition, engagement and retention.
- To collaborate with the rest of the Content Strategy unit as well as the Creative Content unit on ideation and planning of content, with a particular view on how it will be distributed across The FA's owned platforms.
- To work with other Content Managers on cross-platform distribution plans that maximise the full potential of The FA's content, both in terms of its visibility and commercial value.
- To lead the day-to-day management of content deployment across The FA's owned platforms, from planning and scheduling through to uploading, optimising and analysing/reporting.
- To work closely with the Digital Technology team on the overall development of The FA's owned platforms, driving discussions around both user experience and user interfaces to maximise the performance of content distributed.
- To liaise with other departments around the role of The FA's owned platforms in supporting their respective objectives – for example, supporting the marketing team with promotion of tickets or the partnerships team in activating commercial partnership rights.
- To manage the development of the Content Manager - Owned Platforms, ensuring key line management support is provided for the above accountabilities, as well as aiding their personal growth.
- Executes additional tasks as required to meet the FA's changing priorities.
- Comply with all company policies and procedures to ensure that the highest standards of health, safety, and well-being can be maintained.
- As part of the FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.
What are we looking for?
Essential for the role:
Knowledge:
- Several years of working in a similar role.
- Strong knowledge of audience behaviour and how to target and drive fan consumption effectively, using data/insights to shape and inform decision making.
- Solid understanding of content creation, app/website management and social media platforms.
- Strong levels of commercial awareness and market value.
- True passion and enjoyment of football and the England national team.
Experience:
- Operating with success in a fast-paced, time-sensitive and high-performance environment.
- Familiar with priorities shifting in line with the ever-changing editorial and media landscape.
- Formal line management experience with the ability to lead and inspire.
- Working as part of a creative and innovative team with different objectives.
- Working across all forms of content – written, video, audio and live.
- Working on multiple large-scale projects at once.
- Proven track record of delivering top-tier business objectives.
Technical Skills:
- Strong editorial mindset – able to understand and recognise what makes successful content and adapt across different touchpoints.
- Sharp eye for detail – confident being the final point of review.
- Exceptional understanding of SEO/ASO principles, performance tracking, analytic tools, content optimisation and A/B platform testing.
- Collaborative mindset – working with multiple teams across multiple platforms.
- Accountability – passion for seeing projects through and being comfortable adapting when priorities shift.
- Experience with various CMS platforms.
- Exceptional writing, editing, subbing and technical skills to deliver content accurately at scale.
- Proficient with Microsoft Office Suite.
- Problem-solving attitude – both independently and as part of a wider team.
- Confident to present ideas and feedback to internal departments.
Beneficial to have:
Experience
- Work with media rights and agencies.
- AI tooling.
- Work in the sport and/or entertainment sector.
Technical Skills
- Budget management.
What's in it for you?
We are committed to ensuring everyone can flourish in their roles. To achieve this, we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world-class, Elite Performance Centre, St. George's Park in Staffordshire, which is an exceptional setting to develop and inspire high-performing England teams and leaders.
We pride ourselves on offering a competitive salary as well as great opportunities to develop and grow in your role. But that is not all; we also have a range of exciting benefits, some of which can be found below:
- Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season, encouraging you to connect and learn with your colleagues and look after your mental health and well-being.
- Free, nutritious lunches at Wembley Stadium and St. George's Park.
- Free private medical cover.
- A contributory pension scheme.
- An additional 'Thank You' day's leave, volunteering days, as well as 25 days of annual leave (based on a full-time, permanent contract).
- A hybrid working model which offers greater flexibility.
For more information on what it is like to work at The FA, please visit our FA Careers page, https://www.thefa.com/about-football-association/careers
Currently, we are working within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model, and it may be adjusted in future if deemed necessary. The contractual location of this role can be found on the FA Careers page.
We are a diverse workplace, aspiring to represent football across the country. The Football Association actively promotes inclusion and diversity, encouraging you to be the best version of yourself at work.
We welcome applications from everyone and are proud to be an equal opportunities employer. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.
As part of the FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.
ABOUT US
The Football Association [The FA] is the not-for-profit governing body of football in England. It is responsible for promoting and developing every level of the game, from grassroots through to the professional game, and generates significant revenue to support investment into English football each year.
The FA oversees England international teams across men’s, women’s, youth and disability football, as well as running the National League System and FA Competitions including the Emirates FA Cup, and the Adobe Women’s FA Cup, and the world-class facilities of Wembley Stadium and St. George’s Park, all with a purpose to inspire positive change through football.
Our game can tackle some of society’s core challenges. It can bring communities together, nationally and locally. It can be a platform for inclusion, ensuring there is a place for all. It can get people active and promote wellbeing often at a time when we need it most. With UEFA EURO 2028 – hosted in the UK and Ireland – on the horizon, we have an incredible opportunity to transform football across the country.
Now is the time to inspire positive change.
We currently work within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model, and it may be adjusted in future if deemed necessary.
Your contract with The FA will specify a fixed location of Wembley Stadium or St. George’s Park unless the role is advertised as a homebased contract. The contractual location of this role can be found at the top of this advert on our FA vacancy page.
THE PROCESS
We believe that assessment and selection should be robust, fair, and inclusive.
Following receipt of your application and the closing of the application process, you can expect a period of circa two weeks for us to thoroughly screen and shortlist, ahead of any next stage and interview.
Please note, we receive a high volume of applications so this can vary but we ensure that our assessor panel reviews all applications, and no use of automated screening or AI is used.
At an interview, we want to ensure that we see the best of you as an individual and increase our understanding of your skills and experience relevant to the demands of the role. It is very much a two-way process with importance placed on the candidate experience so that regardless of outcome, you feel valued, and treated fairly and hopefully have a positive experience.
No process is ever the same, but we would like to create an environment that is welcoming and ensures the experience is as enjoyable as possible.
We tailor our assessment and selection depending on the nature and demands of the role. The FA Resourcing Team will provide you with as much notice as possible about the process and the format of any interview will always be communicated to you in advance, including what to expect on the day and who you will be seeing.
We often receive a high volume of applications, and for certain roles, we will supplement your application, utilising our on-demand video interviewing platform. On-demand video interviews enable you to answer preset questions, in the comfort of your own home or office setting and at a convenient time for you, giving us greater insight into you as an individual and the skills and experience you might bring to the role and working at The FA.
We also utilise Microsoft Teams for virtual interviews and of course host you at our world class venues, Wembley Stadium and our National Football Centre, St. George’s Park.
GROUP STRATEGY
WE HAVE MOVED FOOTBALL FORWARD.
From 2020 - 2024, we have – in collaboration with our key partners – been able to deliver meaningful change across the game.
From winning our first major tournament in over 50 years to delivering thousands of high-quality pitches to the grassroots game.
BUT WE CAN’T STOP NOW - AND WE WON’T.
This new strategy is about doubling down. Our game can tackle some of society’s core challenges. It can bring communities together, nationally and locally.
It can be a platform for inclusion, ensuring there is a place for all. It can get people active and promote wellbeing often at a time when we need it most.
With UEFA EURO 2028 – hosted in the UK and Ireland – on the horizon, we have an incredible opportunity to transform football across the country.
NOW IS THE TIME TO INSPIRE POSITIVE CHANGE.
Our ultimate purpose is to ‘Inspire positive change through football’ – everything we do ultimately ladders up to this end goal.
The 2024-2028 strategy focuses on tackling four long-term strategic challenges that will fulfil this purpose and drive real change across the game, our ‘Game Changer’ objectives.
Underpinning these Game Changers are then four activities and approaches that will enable us to meet challenges head on, our ‘Drivers’.
EDI STRATEGY
Our equality, diversity and inclusion (EDI) strategy forms an integral part of our long-term commitment to using our influence across English football to create a game free from discrimination.
A GAME FREE FROM DISCRIMINATION
Our 2024 – 2028 strategy outlines three fundamental pillars for delivering a game free from discrimination – Boosting Representation, Driving Inclusion and Tackling Discrimination.
These pillars ensure that our work uniting communities, improving lives, and inspiring positive change on and off the pitch will remain a core priority for English football for years to come.
We are a diverse workplace, aspiring to represent football across the country. The FA actively promotes inclusion and diversity, encouraging you to be the best version of yourself at work.
We welcome applications from everyone and are proud to be an equal opportunities employer. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.
As part of The FA’s commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.
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