Head of Fundraising & Programmes (England Football Charity) - FTC

Vacancy description
Key Information
- Division:Grassroots Football
- Location:Home based
- Closing Date:8 June 2025
We have established the England Football Charity to do more for those that can gain from the broader benefits of football. The FA already invests approximately £1 million every week into supporting the grassroots game. But for those with a disability or from deprived backgrounds, we know that they are harder to reach and require more support. Across these two audiences, our current mission focuses on helping young people not in employment, education or training (NEET) gain the skills they need to achieve the future they want.
The England Football Charity will focus on raising additional funding to enhance existing external programmes and activities that support these objectives. Whilst football will be the mechanism, the focus is on outcomes that improve individual development, employability and mental well-being, as well as supporting greater social cohesion.
The England Football Charity Head of Fundraising & Programmes is a home-based, 12-month fixed-term contract position. The successful applicant will play a critical role in securing funding for the charity to deliver it's objectives, and defining the programmes that will do so. Whilst the charity will look for a diverse range of funding sources, the initial focus will primarily be on major donations from high-net-worth individuals (HNWI). Income from corporate partners and charitable foundations will also be an initial focus.
This critical role is required to support the England Football Charity for 12 months, whilst the charity's operational viability is established. The position will be fully engaged with the charity, but will be employed by The FA for the duration of the contract. Should the role-holder be successful in their objectives during the 12 months FTC period, the role will then be employed directly by the England Football Charity.
Key Accountabilities:
Programmes Delivery Activities
- Engaging with funders and delivery partners, to design effective programmes that align to the objectives of the charity
- Ensuring appropriate resourcing, governance and oversight of all programmes
- Producing management reports to donors and Trustees on the progress and outcome of the programmes
Fundraising Activities
- Increasing funds by researching and targeting charitable trusts whose criteria match the charity's aims and activities
- Developing bespoke fundraising strategies and packages in partnership with donor and delivery partner
- Utilising major fundraising opportunities (e.g. London marathon) to raise the profile of the charity and engage individuals in fund raising for the Charity
- Developing new and imaginative fundraising approaches, sources and activities to maximise the income for the charity
Major Donors – Lead Generation & Relationship Management
- Identifying and researching HNWI (high net worth individuals) with a clear connection to the charity's objectives
- Establish initial contact with selected HNWIs in order to introduce the charity and secure their interest
- Maximising the level of donations received from HNWIs through appropriate ongoing communications and promotion of their personal impact
- Implement robust stewardship programs to maintain relationships with existing high net worth donors, ensuring ongoing engagement and appreciation for their contributions
What are we looking for?
Essential for the role:
- Knowledge
- Deep understanding of the philanthropic landscape within high net worth circles in England
- Strong understanding of ethical standards in fundraising practices to maintain transparency and accountability
- Experience
- Broad experience of establishing and developing relationships with high net worth individuals
- Prior experience fundraising within an early-stage charity or voluntary organisation
- Technical Skills
- Research, screening and profile development of HNWIs
- Developing bespoke, individual fundraising strategies, approaches and materials
- Establishing clear metrics and KPIs to measure the success of fundraising activities
Beneficial to have:
- Knowledge
- Understanding of the challenges and support required by those from a lower socio-economic group
- Understanding of the challenges and support required by those with a disability
- Experience
- Professional or voluntary experience working in grassroots football, or grassroots sports more broadly
- Experience in self-management whilst undertaking fundraising activities
- Technical Skills
- Advanced Microsoft Office skills, including Word, Excel and PowerPoint proficiency
- Strong verbal and written communication skills
Interview process:
Applications for this position close at 11:59pm on Sunday the 8th of June. the interview dates for the role are as follows:
- Shortlisted candidates will be invited to complete a video interview on Wednesday 11th June, with a completion date of Tuesday 17th June.
- Final in-person Interviews will be held on Friday 4th July
What's in it for you?
We are committed to ensuring everyone can flourish in their roles, to achieve this we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world-class, Elite Performance Centre, St. George's Park in Staffordshire which is an exceptional setting to develop and inspire high-performing England teams and leaders.
We pride ourselves in offering a competitive salary as well as great opportunities to develop and grow in your role. But that is not all; we also have a range of exciting benefits, some of which can be found below:
- Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season, encouraging you to connect and learn with your colleagues and look after your mental health and well-being.
- Free, nutritious lunches at Wembley Stadium and St. George's Park.
- Free private medical cover.
- A contributory pension scheme.
- An additional 'Thank You' days leave, volunteering days as well as 25 days annual leave (based on a full-time, permanent contract.)
- A hybrid working model which offers greater flexibility.
For more information on what it is like to work at The FA, please visit our FA Careers page, https://www.thefa.com/about-football-association/careers
We are a diverse workplace, aspiring to represent football across the country. The Football Association actively promotes inclusion and diversity, encouraging you to be the best version of yourself at work.
We welcome applications from everyone and are proud to be an equal opportunities employer. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.
As part of the FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.

ABOUT US

The Football Association [The FA] is the not-for-profit governing body of football in England. It is responsible for promoting and developing every level of the game, from grassroots through to the professional game, and generates significant revenue to support investment into English football each year.
The FA oversees England international teams across men’s, women’s, youth and disability football, as well as running the National League System and FA Competitions including the Emirates FA Cup, and Women’s Adobe FA Cup, and the world-class facilities of Wembley Stadium and St. George’s Park, all with a purpose to inspire positive change through football.
Our game can tackle some of society’s core challenges. It can bring communities together, nationally and locally. It can be a platform for inclusion, ensuring there is a place for all. It can get people active and promote wellbeing often at a time when we need it most. With UEFA EURO 2028 – hosted in the UK and Ireland – on the horizon, we have an incredible opportunity to transform football across the country.
Now is the time to inspire positive change.
We currently work within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model, and it may be adjusted in future if deemed necessary.
Your contract with The FA will specify a fixed location of Wembley Stadium or St. George’s Park unless the role is advertised as a homebased contract. The contractual location of this role can be found at the top of this advert on our FA vacancy page.

THE PROCESS

We believe that assessment and selection should be robust, fair, and inclusive.
Following receipt of your application and the closing of the application process, you can expect a period of circa two weeks for us to thoroughly screen and shortlist, ahead of any next stage and interview.
Please note, we receive a high volume of applications so this can vary but we ensure that our assessor panel reviews all applications, and no use of automated screening or AI is used.
At an interview, we want to ensure that we see the best of you as an individual and increase our understanding of your skills and experience relevant to the demands of the role. It is very much a two-way process with importance placed on the candidate experience so that regardless of outcome, you feel valued, and treated fairly and hopefully have a positive experience.
No process is ever the same, but we would like to create an environment that is welcoming and ensures the experience is as enjoyable as possible.
We tailor our assessment and selection depending on the nature and demands of the role. The FA Resourcing Team will provide you with as much notice as possible about the process and the format of any interview will always be communicated to you in advance, including what to expect on the day and who you will be seeing.
We often receive a high volume of applications, and for certain roles, we will supplement your application, utilising our on-demand video interviewing platform. On-demand video interviews enable you to answer preset questions, in the comfort of your own home or office setting and at a convenient time for you, giving us greater insight into you as an individual and the skills and experience you might bring to the role and working at The FA.
We also utilise Microsoft Teams for virtual interviews and of course host you at our world class venues, Wembley Stadium and our National Football Centre, St. George’s Park.

GROUP STRATEGY

WE HAVE MOVED FOOTBALL FORWARD.
From 2020 - 2024, we have – in collaboration with our key partners – been able to deliver meaningful change across the game.
From winning our first major tournament in over 50 years to delivering thousands of high-quality pitches to the grassroots game.
BUT WE CAN’T STOP NOW - AND WE WON’T.
This new strategy is about doubling down. Our game can tackle some of society’s core challenges. It can bring communities together, nationally and locally.
It can be a platform for inclusion, ensuring there is a place for all. It can get people active and promote wellbeing often at a time when we need it most.
With UEFA EURO 2028 – hosted in the UK and Ireland – on the horizon, we have an incredible opportunity to transform football across the country.
NOW IS THE TIME TO INSPIRE POSITIVE CHANGE.
Our ultimate purpose is to ‘Inspire positive change through football’ – everything we do ultimately ladders up to this end goal.
The 2024-2028 strategy focuses on tackling four long-term strategic challenges that will fulfil this purpose and drive real change across the game, our ‘Game Changer’ objectives.
Underpinning these Game Changers are then four activities and approaches that will enable us to meet challenges head on, our ‘Drivers’.


EDI STRATEGY

Our equality, diversity and inclusion (EDI) strategy forms an integral part of our long-term commitment to using our influence across English football to create a game free from discrimination.
A GAME FREE FROM DISCRIMINATION
Our 2024 – 2028 strategy outlines three fundamental pillars for delivering a game free from discrimination – Boosting Representation, Driving Inclusion and Tackling Discrimination.
These pillars ensure that our work uniting communities, improving lives, and inspiring positive change on and off the pitch will remain a core priority for English football for years to come.
We are a diverse workplace, aspiring to represent football across the country. The FA actively promotes inclusion and diversity, encouraging you to be the best version of yourself at work.
We welcome applications from everyone and are proud to be an equal opportunities employer. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.
As part of The FA’s commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.
Location
Benefits










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