Vacancy description
Key Information
- Division:CEO and Chair's Office
- Location:Wembley Stadium
- Closing Date:20 June 2025
Chief Digital Officer
The Football Association [The FA] is the not-for-profit governing body of football in England. It is responsible for promoting and developing every level of the game, from grassroots through to the professional game, and generates significant revenue to support investment into English football each year.
The FA oversees England international teams across men's, women's, youth and disability football, as well as running the National League System and FA Competitions including the Emirates FA Cup, and Women's Adobe FA Cup, and the world-class facilities of Wembley Stadium and St. George's Park, all with a purpose to inspire positive change through football.
THE ROLE
The FA is now seeking to appoint a Chief Digital Officer to drive the strategy and execution of our digital transformation, working in close partnership with the existing commercial, content, and technology teams.
THE SUCCESSFUL CANDIDATE
The successful candidate will bring commercial acumen, product excellence, and delivery focus setting a long-term digital vision, while executing a one-to-two-year strategic roadmap that delivers tangible impact in the short term. This includes direct accountability for growing and owning new digital revenue streams whilst also leveraging expertise and experience to enable existing revenue streams to be optimised.
• Define the long-term vision and lead the strategy for digital with a focus on unlocking non-traditional revenue streams.
• Drive the execution of this strategy, ensuring continual product iteration and evolution leading to tangible new revenue.
• Own new digital revenue and enable growth of existing digital revenue through collaboration across the business.
• Accelerate the development and commercialisation of proprietary digital products that serve both fans and grassroots participants.
• Lead and oversee the delivery of new digital products, ensuring they are executed to a high standard, on time and to budget.
• Build a talented team to realise the ambitions, already a natural collaborator and skilled at working in a matrix organisation.
OUR VALUES
Aim HIGH | Achieve TOGETHER | Embrace DIFFERENCE
Should you meet the above criteria and be interested, please send a cover letter and CV to cv@gordoneden.co.uk We have partnered with Sophie Eden at Gordon & Eden to support this recruitment.
The Football Association promotes equality, diversity and inclusion, and welcomes applications from everyone who meets the criteria. If you have any requirements in respect of the recruitment or interview process, please detail this in your covering letter.
ABOUT US
The Football Association [The FA] is the not-for-profit governing body of football in England. It is responsible for promoting and developing every level of the game, from grassroots through to the professional game, and generates significant revenue to support investment into English football each year.
The FA oversees England international teams across men’s, women’s, youth and disability football, as well as running the National League System and FA Competitions including the Emirates FA Cup, and Women’s Adobe FA Cup, and the world-class facilities of Wembley Stadium and St. George’s Park, all with a purpose to inspire positive change through football.
Our game can tackle some of society’s core challenges. It can bring communities together, nationally and locally. It can be a platform for inclusion, ensuring there is a place for all. It can get people active and promote wellbeing often at a time when we need it most. With UEFA EURO 2028 – hosted in the UK and Ireland – on the horizon, we have an incredible opportunity to transform football across the country.
Now is the time to inspire positive change.
We currently work within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model, and it may be adjusted in future if deemed necessary.
Your contract with The FA will specify a fixed location of Wembley Stadium or St. George’s Park unless the role is advertised as a homebased contract. The contractual location of this role can be found at the top of this advert on our FA vacancy page.
GROUP STRATEGY
WE HAVE MOVED FOOTBALL FORWARD.
From 2020 - 2024, we have – in collaboration with our key partners – been able to deliver meaningful change across the game.
From winning our first major tournament in over 50 years to delivering thousands of high-quality pitches to the grassroots game.
BUT WE CAN’T STOP NOW - AND WE WON’T.
This new strategy is about doubling down. Our game can tackle some of society’s core challenges. It can bring communities together, nationally and locally.
It can be a platform for inclusion, ensuring there is a place for all. It can get people active and promote wellbeing often at a time when we need it most.
With UEFA EURO 2028 – hosted in the UK and Ireland – on the horizon, we have an incredible opportunity to transform football across the country.
NOW IS THE TIME TO INSPIRE POSITIVE CHANGE.
Our ultimate purpose is to ‘Inspire positive change through football’ – everything we do ultimately ladders up to this end goal.
The 2024-2028 strategy focuses on tackling four long-term strategic challenges that will fulfil this purpose and drive real change across the game, our ‘Game Changer’ objectives.
Underpinning these Game Changers are then four activities and approaches that will enable us to meet challenges head on, our ‘Drivers’.
EDI STRATEGY
Our equality, diversity and inclusion (EDI) strategy forms an integral part of our long-term commitment to using our influence across English football to create a game free from discrimination.
A GAME FREE FROM DISCRIMINATION
Our 2024 – 2028 strategy outlines three fundamental pillars for delivering a game free from discrimination – Boosting Representation, Driving Inclusion and Tackling Discrimination.
These pillars ensure that our work uniting communities, improving lives, and inspiring positive change on and off the pitch will remain a core priority for English football for years to come.
We are a diverse workplace, aspiring to represent football across the country. The FA actively promotes inclusion and diversity, encouraging you to be the best version of yourself at work.
We welcome applications from everyone and are proud to be an equal opportunities employer. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.
As part of The FA’s commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.
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